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Reading time
Blog posts between 800 and 1,500 words tend to cover a topic well. Service pages can be shorter, around 300 to 600 words, as long as they answer the visitor's questions.
Most visitors spend under a minute on a page. If your key message needs more than 3 minutes of reading, move the important points to the top.
Long sentences and repeated phrases push readers away. Paste a draft here, check the sentence count, and split anything that runs on.
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