CTR curve by position (editable %)
Default curve: illustrative industry-average CTRs in the range reported by public studies such as FirstPageSage Google CTR Statistics and the Advanced Web Ranking CTR study. These are averages across many sites, not your site's data. Edit any value, or paste your own Search Console numbers.
Your numbers
- This is an estimate built from average CTR curves, not measured data from your site. Your real CTR depends on your titles, meta descriptions, brand, and SERP features.
- Fractional positions are linearly interpolated between the two nearest curve points. Positions beyond 10 reuse the position 10 rate.
- Clicks = impressions x CTR. Impressions are assumed constant across positions, which is a simplification.
Frequently asked questions
Is this my site's real CTR?
No. The default curve is built from published industry-average CTR studies, which average thousands of sites. Your actual CTR depends on your titles, meta descriptions, brand recognition, and SERP features. Paste your own Search Console numbers into the curve for a personalized estimate.
Which CTR studies is the default curve based on?
The defaults sit in the range reported by widely cited public studies such as FirstPageSage Google CTR Statistics and the Advanced Web Ranking CTR study. Every value is editable, and the page never claims these are your measured numbers.
How are fractional positions handled?
An average position of 4.3 is linearly interpolated between the position 4 and position 5 rates. Positions beyond 10 reuse the position 10 rate, and the page says so openly.
Preview
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