Customer lifetime value
$0
per customer, over their lifetime with you
Annual revenue per customer
$0
Lifetime gross profit
$0
Guideline max to win a customer
$0
Guideline based on the common 3:1 LTV to acquisition cost benchmark. Your numbers may vary.
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What is customer lifetime value?
Customer lifetime value is the total revenue you can expect from one customer over the whole time they buy from you. It is calculated as average order value times purchases per year times average customer lifespan in years.
What is a good LTV to CAC ratio?
A commonly used benchmark is 3 to 1: your LTV should be at least three times your customer acquisition cost. This calculator shows a guideline figure based on that benchmark, so treat it as a starting point for your own planning.
How can I increase my customer lifetime value?
Three levers move LTV: get customers to buy more often (email follow-ups, loyalty offers), increase average order value (bundles, upsells), and keep them longer (great service, subscriptions, re-engagement). Even small gains on all three compound fast.
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