- Speed up server response time: every 100 ms saved raises the polite crawl rate.
- Keep an XML sitemap with accurate lastmod dates so crawlers prioritize fresh pages.
- Fix 4xx and 5xx errors: error pages waste crawl budget on nothing.
- Noindex thin, duplicate, or internal-search pages so budget goes to money pages.
- Avoid infinite faceted navigation and calendar traps that spawn endless URLs.
- Link important pages from the homepage or main nav: crawl depth matters.
Frequently asked questions
Is this what Google actually crawls?
No. This is a transparent heuristic estimate, labeled as such everywhere on the page. Real crawl behavior also depends on your site's authority, content quality, error rates, and Google's own scheduling, which no public tool can measure.
Why the 0.7 efficiency factor?
A server never crawls at its theoretical max all day. The 0.7 factor accounts for downtime, robots.txt rules, retries, and errors. It is deliberately conservative, and the page shows the full formula so you can judge it.
My verdict is Insufficient. What helps most?
Faster server response time raises the polite crawl rate directly, and removing crawl waste (error pages, thin pages, infinite filters) frees budget for pages that matter. Both are listed as tips above the fold of the results.
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