0
Impressions
0
Clicks
$0.00
Effective CPC
0
Conversions
$0
Revenue
0.0x
ROAS
Funnel visual
Frequently asked questions
What is CPM?
Cost per mille: what you pay for 1,000 ad impressions. Impressions equal your budget divided by CPM, times 1,000. It is the starting point of every estimate on this page.
What is a good click-through rate?
It depends on the platform and creative. Display ads often see 0.5 to 2 percent, while search ads can be much higher. Use numbers from your own ad account for the most realistic forecast.
Are these numbers guaranteed?
No. They are planning estimates calculated directly from the inputs you provide. Real auction prices, competition and creative quality move results up or down every day.
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